TELECOM
by Aaron Baar
"I think the strategy is cheeky. It's certainly good for Verizon to get out there and snipe," Andrew Nusca, an associate editor at ZDNet, … Read the whole story
COMMENTARY
by Susan Nelson
Companies should not let their nervousness about the economy and the changing consumer keep them from being daring. Read the whole story
AUTOMOTIVE
by Karl Greenberg
The ad campaign, via Hyundai's sibling company, Innocean Worldwide Americas, includes five TV spots to run through November. They show people kicking tires in … Read the whole story
SPIRITS
by Karlene Lukovitz
The timing reflects not just the need to have a new campaign in place for the critical holiday season, but also the first application … Read the whole story
RETAIL
by Sarah Mahoney
Americans are fiercely focused on price, says Synovate, a Chicago-based market research firm, which polled 6,700 people in 10 markets around the world. Some … Read the whole story
RETAIL
by Tanya Gazdik
Marketing for the shirts includes e-blasts to customers, says the spokesperson. Tommy Bahama retail locations have been promoting within the stores by talking about … Read the whole story
BEVERAGES
by Karlene Lukovitz
Ongoing marketing opportunities include tie-ins to supermarket commodity promotions when retailers promote Florida agricultural products in newspaper and home-delivered ad circulars; reduced-cost tradeshow assistance; … Read the whole story