AIRLINES
by Tanya Gazdik
American's deal includes 30-second brand spots at the opening and close of each episode and feature-style ad pages in the October issue of Gourmet, … Read the whole story
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Top 10 DMAs in which reside adults who spent more than $100 on children's clothing in the last year: 1 Des Moines/ Ames, Iowa … Read the whole story
COMMENTARY
by Vanessa Horwell
Why it's so important to spell out your expectations before you start working with a new client. Read the whole story
FOOD
by Karlene Lukovitz
Population growth has driven steady growth for ethnic foods since 2004, the global research supplier reports. More than 1 million foreigners have become permanent … Read the whole story
FINANCIAL SERVICES
by Karl Greenberg
State Farm and SandersWingo gave Harvey general topics and let him go from there, per a company spokesperson, who says the point was not … Read the whole story
TELECOM
by Aaron Baar
Many consumers will rely on watchdogs to ensure the companies are living up to their claims. "The message to the consumer is going to … Read the whole story
AUTOMOTIVE
by Karl Greenberg
In a Q&A, Gene Brown, VP of marketing, lays out the marketing plan: "We will have to be geographically focused. Rather than having major … Read the whole story
FOOD
by Karlene Lukovitz
One reason is that private label candy has not been able to overcome the candy brands' huge marketing investments in brand-building. Consumers who don't … Read the whole story
STRATEGY
by Erik Sass
Some 42% of agency and brand marketers plan to increase their spending on digital out-of-home video advertising, according to Adcentricity. If their predictions hold … Read the whole story