AUTOMOTIVE
by Karl Greenberg
In a Q&A;, VP/marketing David Pryor sees the car's competitors coming from the premium luxury sedan segment. "But we say form follows function, so … Read the whole story
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Top 10 DMAs in which reside adults who used baby food in the last six months: 1 Houston, Texas 2 El Paso, Texas/ Las … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
Don't get all hung up on your own brand's transparency; you're not that interesting. Instead, keep asking how you're helping real humans be more … Read the whole story
PACKAGED GOODS
by Karlene Lukovitz
P&G exec Melanie L. Healey emphasized the importance of putting in place structures and people that provide a balanced environment: "You need leaders that … Read the whole story
RETAIL
by Sarah Mahoney
Toys R Us says the program will be supported with both print and online ads, as well in stores, and will allow consumers to … Read the whole story
MOBILE
by Aaron Baar
According to a survey of 1,001 mobile Web users surveyed on behalf of Web application experience management company Gomez Inc., two-thirds of mobile Web … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
National TV spots break Oct. 25. One of the ads depicts skyscrapers sending out the Morse code signal for "SOS" with flashing window lights. … Read the whole story
SPORTS
by Karl Greenberg
The campaign includes television, radio and online advertising, a Web site, special events, grassroots programs and consumer products. The national Enebea television creative launches … Read the whole story
FINANCIAL SERVICES
by Aaron Baar
"Edward Jones has been in business for over 80 years offering service across North America, and we're not a well-known brand," Brad Iversen, chief … Read the whole story