"Most car companies go to market on a consumer influence paradigm that died 10 years ago," says GM's Chris Preuss. "Bob [Lutz] correctly identified … Read the whole story

Consultant Michael Stone questions the conclusion that next month's launch will hurt the brand. "The real question is how far off brand you can … Read the whole story

The tour includes scheduled stops in cities along the West and East coasts. However, the vans are able to showcase the game at any … Read the whole story

FDA Commissioner Margaret Hamburg specifically pointed out that some of the foods bearing the "Smart Choices" checkmark logo, based on a nutritional criteria system … Read the whole story

The integrated marketing effort includes five episodes of "The Road to the Woodies," in which a teenage driver navigates closed-course obstacles and typical teen … Read the whole story

Delta and MSG will tout the relationship with a promotion dangling prime seats at Madison Square Garden venues and on Delta flights. Brand ambassadors … Read the whole story