Marketing Daily
Wednesday, October 21, 2009
  • GM Exec Extols Virtues Of Social Media

    "Most car companies go to market on a consumer influence paradigm that died 10 years ago," says GM's Chris Preuss. "Bob [Lutz] correctly identified … Read the whole story

  • Who Prints Digital Photos At Kiosks?

    Top 10 DMAs in which reside adults who printed digital photos at a digital photo kiosk in the past year: 1 Springfield, Mo. 2 … Read the whole story

  • A Call For Brand Magic In A Time Of Strife

    How can CMOs begin the quest for the magic brand grail? These three keys will unlock the doors to begin the journey. Read the whole story

  • Starbucks' Via: Off Brand But On Target?

    Consultant Michael Stone questions the conclusion that next month's launch will hurt the brand. "The real question is how far off brand you can … Read the whole story

  • EA Sports Hits The Road For 'FIFA Soccer 10'

    The tour includes scheduled stops in cities along the West and East coasts. However, the vans are able to showcase the game at any … Read the whole story

  • FDA Scrutinizing Nutrition Labeling Systems

    FDA Commissioner Margaret Hamburg specifically pointed out that some of the foods bearing the "Smart Choices" checkmark logo, based on a nutritional criteria system … Read the whole story

  • American Family Insurance Reaches For Teens

    The integrated marketing effort includes five episodes of "The Road to the Woodies," in which a teenage driver navigates closed-course obstacles and typical teen … Read the whole story

  • Delta, MSG Pact Creates Multiplatform Deals

    Delta and MSG will tout the relationship with a promotion dangling prime seats at Madison Square Garden venues and on Delta flights. Brand ambassadors … Read the whole story