The point is to direct attention to the "hot" aspect of the new prime rib and melted cheese sub, which comes out of the … Read the whole story

"With everything else Toyota has been hammered with lately, this is another thing to put out there and add to the list," says Iceology's … Read the whole story

"The goal of the Manwich campaign is to give moms another reason to enjoy Manwich and feel good about serving it to their families … Read the whole story

That means marketers have to take a closer look at consumers who say they are more than willing to trade down, but don't actually … Read the whole story

"Kia owns the Tip Off platform," says NBA's Mark Tatum. "But we have several other partners launching new products and ad campaigns." He notes … Read the whole story

Branding expert Laura Ries of Ries & Ries thinks the turkey line is a particularly promising opportunity. "Think about it: Aside from Butterball, what … Read the whole story