Marketing Daily
Tuesday, October 27, 2009
  • HTC Looks To Make The Mobile Phone Personal

    Noting that people have an emotional relationship with their phones, the campaign uses the word "you" to emphasize the company's brand promise. A newly … Read the whole story

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  • 8 Guaranteed Ways To Kill Your Brand

    Throughout the recession, many marketers have relied on so-called "recession-survival" lessons to drive their strategies. Unfortunately, these aren't always lessons as much as they … Read the whole story

  • Study: There's Money In Boomer Anxiety

    Retirees are concerned about being able to generate income that will last throughout their retirement. This gives financial companies, particularly those that previously focused … Read the whole story

  • A Domestic Hits The Mark

    Lincoln's MKZ is perhaps the biggest surprise because it comes from a brand I had kind of relegated to an automotive nursing home. Read the whole story

  • U.S. Open Serves Up Mercedes Sponsorship

    Lisa Holladay, manager for brand experience marketing at Mercedes-Benz, says the partnership was the result of good timing, with Lexus' program ending and Mercedes … Read the whole story

  • Black Friday: How Much Will It Matter?

    Retailers, for the most part, will consider it a big win if they can sell at least as well as they did last year, … Read the whole story

  • Strong Signal: Verizon FiOS Adds Telco, Net Subscribers

    About 25% of customers eligible for Verizon's telco TV service have signed up, helping drive the number of subscribers higher in the third quarter, … Read the whole story