Marketing Daily
Wednesday, November 4, 2009
  • Ford Drives 21% Rise In October Sales
    by Karl Greenberg

    The domestic automakers have something to feel good about; Ford Motor is doing best. The company, which reported a profit in the third quarter, … Read the whole story

  • Kodak Shoots For YouTube Consumer Connection
    by Aaron Baar

    Many consumers may still think of Kodak as mainly an enabler of still images. But the company is becoming deeply involved in the Web's … Read the whole story

  • by

    Read the whole story

  • COMMENTARY
    The Eagle Has Landed - In Times Square
    by Karl Greenberg, Staff Writer

    American Eagle Outfitters is the latest retail brand to open a flagship store in New York's Times Square. Its past incarnation no longer exists, … Read the whole story

  • COMMENTARY
    Recovering Before The Recovery
    by Angela Hribar

    Now is the time to establish marketing plans for the recovery so you are ready to go with an approved marketing plan as your … Read the whole story

  • Holiday Cheer: Major Retailers Launch Cause Initiatives
    by Sarah Mahoney

    Retailers aren't just starting the holiday discounts early this year -- they're even getting a jump on the warm-and-fuzzy part of Christmas: Macy's, J.C. … Read the whole story

  • Mrs. Freshley's Using Facebook To Pick Persona
    by Karlene Lukovitz

    Mrs. Freshley's, a snack cakes brand from Flowers Foods, may sound quaint, but its marketers aren't. The 13-year-old brand is asking for Facebook submissions … Read the whole story

  • GMA Study: Shopper Marketing Still Siloed
    by Karlene Lukovitz

    Shopper marketing continues to grow in importance for CPGs and retailers, but its effectiveness is being limited by insufficient integration with out-of-store marketing and … Read the whole story