Marketing Daily
Wednesday, November 4, 2009
  • Ford Drives 21% Rise In October Sales

    The domestic automakers have something to feel good about; Ford Motor is doing best. The company, which reported a profit in the third quarter, … Read the whole story

  • Kodak Shoots For YouTube Consumer Connection

    Many consumers may still think of Kodak as mainly an enabler of still images. But the company is becoming deeply involved in the Web's … Read the whole story

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  • The Eagle Has Landed - In Times Square

    American Eagle Outfitters is the latest retail brand to open a flagship store in New York's Times Square. Its past incarnation no longer exists, … Read the whole story

  • Recovering Before The Recovery

    Now is the time to establish marketing plans for the recovery so you are ready to go with an approved marketing plan as your … Read the whole story

  • Holiday Cheer: Major Retailers Launch Cause Initiatives

    Retailers aren't just starting the holiday discounts early this year -- they're even getting a jump on the warm-and-fuzzy part of Christmas: Macy's, J.C. … Read the whole story

  • Mrs. Freshley's Using Facebook To Pick Persona

    Mrs. Freshley's, a snack cakes brand from Flowers Foods, may sound quaint, but its marketers aren't. The 13-year-old brand is asking for Facebook submissions … Read the whole story

  • GMA Study: Shopper Marketing Still Siloed

    Shopper marketing continues to grow in importance for CPGs and retailers, but its effectiveness is being limited by insufficient integration with out-of-store marketing and … Read the whole story