McDonald's nevertheless continued to outpace the performance of the QSR industry as a whole. Demand for Dollar Menu items, the chain's new premium Angus … Read the whole story

Read the whole story

The initiative, which builds on the "Go World" effort the company employed in the U.S. in 2008, features television, digital and out-of-home advertising. "[Go … Read the whole story

Mexican cerveza Tecate has an ongoing relationship with Golden Boy Promotions around professional boxing. But the company is doing its largest campaign to date, … Read the whole story

Cindy Gallop -- founder and CEO of IfWeRantheWorld and marketer and consultant for Coca-Cola, Ray-Ban and Polaroid -- says luxury brands must be elitist, … Read the whole story

Lands' End is offering 20% off new coats in exchange for used winter ones. Target is selling gift coins, with each purchase generating a … Read the whole story

In marketing, Tony Ponturo was synonymous with helping turn the Super Bowl into the advertising machine it is today, with spots becoming part of … Read the whole story