Marketing Daily
Tuesday, November 10, 2009
  • McD's U.S. Sales Dip Slightly, Rise 3.3% Globally

    McDonald's nevertheless continued to outpace the performance of the QSR industry as a whole. Demand for Dollar Menu items, the chain's new premium Angus … Read the whole story

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  • Eschew The Paradigm Of Obfuscation

    As an industry, we need to ask ourselves if all this "marketing speak" helps address our clients' problems. Read the whole story

  • Visa Debuts Global Campaign For Winter Olympics

    The initiative, which builds on the "Go World" effort the company employed in the U.S. in 2008, features television, digital and out-of-home advertising. "[Go … Read the whole story

  • Tecate Laces 'Em Up For Largest-Ever Boxing Promo

    Mexican cerveza Tecate has an ongoing relationship with Golden Boy Promotions around professional boxing. But the company is doing its largest campaign to date, … Read the whole story

  • Luxury Pundits: Stay Elitist Yet Youthful

    Cindy Gallop -- founder and CEO of IfWeRantheWorld and marketer and consultant for Coca-Cola, Ray-Ban and Polaroid -- says luxury brands must be elitist, … Read the whole story

  • Retailers Wrap Discounts With Red Ribbons

    Lands' End is offering 20% off new coats in exchange for used winter ones. Target is selling gift coins, with each purchase generating a … Read the whole story

  • Ex-Marketer To Produce 'Lombardi' On Broadway

    In marketing, Tony Ponturo was synonymous with helping turn the Super Bowl into the advertising machine it is today, with spots becoming part of … Read the whole story