Marketing Daily
Thursday, November 12, 2009
  • Toyota Taps SUV Roots In New 4Runner Ads

    Saatchi's Mike McKay says the ads are customized for different outdoor lifestyle magazines. He says the company decided to go back to an outdoor … Read the whole story

  • Who's Downloading Media Online?

    Top 10 DMAs in which reside adults who downloaded media online in the past month: 1 Harlingen/ Weslaco/ Brownsville/ McAllen, Texas 2 San Diego, … Read the whole story

  • Want to Boost Marketing ROI?

    Talk to your fulfillment provider. Read the whole story

  • Despite Gains, Nervous Shoppers Feel Worse

    "Shoppers are having a logical reaction to getting hit with very high revolving credit rates right now, so they are moving to cash and … Read the whole story

  • Sprint Banks On Bravo's Product Placement Recall

    Sprint's sponsorship of the series includes on-air tagged tune-in spots and billboards. The Overland Park, Kan., company will also sponsor a weekly Web series, … Read the whole story

  • Continental Offers Frequent Fliers Online Auction

    The online auction is being promoted via emails to frequent flier program members. Other marketing includes newspaper ads in the airline's three hub cities: … Read the whole story

  • Travelpro Goes 'Up In The Air' With Clooney

    Travelpro has developed a marketing program launching Nov. 17 which includes print, online and in-store advertising and a consumer sweepstakes offering the chance to … Read the whole story

  • Q&A: Infiniti Eyes Value-Driven Luxury Buyers

    "There is an interesting trend in luxury in ... which consumers are saying, 'I'm going to buy luxury, but not to prove something to … Read the whole story