Marketing Daily
Wednesday, November 18, 2009
  • Pyrex Leverages Its Usefulness In The Kitchen

    "The Pyrex brand has dabbled in the kitchen tools and gadgets and metal bakeware categories but not with the degree of innovation, breadth of … Read the whole story

  • Who's Using Financial Planners?

    Top 10 DMAs in which reside adults who used a financial planner in the past year: 1 Minneapolis/ St. Paul 2 Green Bay/ Appleton, … Read the whole story

  • The Great At Doing Good

    Are the brands dedicated to health care and youth stronger than those dedicated to older adults and the environment because we care more about … Read the whole story

  • Black Friday, Cyber Monday Sales To Rise 1.8%

    The estimate comes from BDO Seidman's "Retail Compass Survey," based on a poll of 100 CMOs at leading retailers. The biggest surprise in the … Read the whole story

  • Vitaminwater Partners With 50 Cent For IPhone App

    In addition to being able to remix the new single, 50 Cent is giving one aspiring fan a chance to show off their skills … Read the whole story

  • Alltel Turns To Humor For Holiday Spots

    "With all that noise around circle plans, we launched one-year service contracts," Alltel's Lynette Jurgens says. "So our holiday campaign is focusing on those … Read the whole story

  • ConAgra Sponsors Yahoo TV Clips Program

    The new partnership is the first that ConAgra has developed "with an eye toward multiple brand exposure and experiences slotted in throughout a longer … Read the whole story

  • GM Consideration Up Among Consumers

    "The original thought was nobody would buy cars from someone in bankruptcy," says's Jeremy Anwyl. "But what we saw with Chrysler and GM … Read the whole story