If rumors of the demise of the electric car are exaggerated, so, perhaps, are market opportunities for such cars -- at least in the … Read the whole story
Top 10 DMAs in which reside adults who went to a comedy club in the past year: 1 St. Louis, Mo. 2 Norfolk/ Portsmouth/ … Read the whole story
CMOs and brand managers must go beyond unconsciously assuming that people are but consumers, who are "Only a Pawn in The Game" and realize … Read the whole story
A new survey from Sears shows that even as consumers are quickly starting new traditions to address the altered economy, they're also pumping up … Read the whole story
Here are some lessons learned that marketers and brands should take particular note of as they look forward to 2010. Read the whole story
The "Turn the Tub Around" campaign, starring "Will & Grace" actress Megan Mullally looks to capitalize on the TV talent show craze via song … Read the whole story
Seattle-based Alaska Airlines is backing a hometown boy, champion speed skater Apolo Ohno, in a promotional campaign, "Follow Apolo." While the carrier is not … Read the whole story
"Many consumers assume that all salts are the same," Grete Lavrenz, a representative of Cargill, tells Marketing Daily via e-mail. "Diamond Crystal salt has … Read the whole story
A new online television series titled "Uneven Terrain" is part of the "Exploration" ad campaign for Palladium Boots, which is repositioning itself as a … Read the whole story
Coca-Cola's top stateside marketing executive delivered some auspicious words for Univision and BET this week, saying targeting "multicultural" Americans will be paramount for the … Read the whole story