Marketing Daily
Thursday, November 19, 2009
  • Electric Cars Set To Tiptoe Into Showrooms

    If rumors of the demise of the electric car are exaggerated, so, perhaps, are market opportunities for such cars -- at least in the … Read the whole story

  • Who Goes To Comedy Clubs?

    Top 10 DMAs in which reside adults who went to a comedy club in the past year: 1 St. Louis, Mo. 2 Norfolk/ Portsmouth/ … Read the whole story

  • Bob Dylan Sings To Marketers

    CMOs and brand managers must go beyond unconsciously assuming that people are but consumers, who are "Only a Pawn in The Game" and realize … Read the whole story

  • Will Holiday Traditionalism Stage A Comeback?

    A new survey from Sears shows that even as consumers are quickly starting new traditions to address the altered economy, they're also pumping up … Read the whole story

  • From Recession To Recovery, Re-Invention

    Here are some lessons learned that marketers and brands should take particular note of as they look forward to 2010. Read the whole story

  • 'I Can't Believe' Launches Musical Extravaganza

    The "Turn the Tub Around" campaign, starring "Will & Grace" actress Megan Mullally looks to capitalize on the TV talent show craze via song … Read the whole story

  • Alaska Airlines Backs Hometown Skater In Promo

    Seattle-based Alaska Airlines is backing a hometown boy, champion speed skater Apolo Ohno, in a promotional campaign, "Follow Apolo." While the carrier is not … Read the whole story

  • Diamond Crystal Campaign Is Downright Salty

    "Many consumers assume that all salts are the same," Grete Lavrenz, a representative of Cargill, tells Marketing Daily via e-mail. "Diamond Crystal salt has … Read the whole story

  • K-Swiss' Palladium Boots Kicks Off Campaign

    A new online television series titled "Uneven Terrain" is part of the "Exploration" ad campaign for Palladium Boots, which is repositioning itself as a … Read the whole story

  • Coke Targets Multicultural Communities Year Round

    Coca-Cola's top stateside marketing executive delivered some auspicious words for Univision and BET this week, saying targeting "multicultural" Americans will be paramount for the … Read the whole story