RETAIL
by Sarah Mahoney
Wal-Mart Stores, Best Buy, Target, JCPenney and Kohl's are already blaring their best prices online, offering lots of cross-channel options that make it easier … Read the whole story
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JWT's third AnxietyIndex Quarterly lists the Top 10 (in ascending order) companies that have created "standout responses to the recession." 10. American Express 9. … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
This ship is for people whose universal desire is to go to the mall. Maybe a mall that rocks back and forth a little … Read the whole story
ELECTRONICS
by Aaron Baar
"We're going into the selling season and we wanted to reframe the Westinghouse brand," Rey Roque, vice president of marketing at Westinghouse Digital Electronics, … Read the whole story
FOOD
by Karlene Lukovitz
Total marketing and selling expenses decreased by 7.5%, to $284 million compared with $307 million in the prior year, which included significant advertising costs … Read the whole story
RETAIL
by Sarah Mahoney
"Consumer commitment to green living is very stable," Tim Kenyon, senior analyst for GfK's consumer trends division, tells Marketing Daily. "But if products are … Read the whole story
TOURISM
by Tanya Gazdik
The campaign will reunite actors Chevy Chase and Beverly D'Angelo to recapture the spirit of the 1980s comedy classic, "National Lampoon's Vacation." Created by … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The new educational Web site under the Disney banner is a bit like Martha Stewart for moms and kids. "The Possibility Shop" includes original … Read the whole story