Marketing Daily
Thursday, December 10, 2009
  • Timberland Marketing VP Explains March On Copenhagen

    Called "Don't tell us it can't be done!," the bootmakers' global campaign and online petition asks for "fair and binding climate legislation," with a … Read the whole story

  • Who's Looking For Coupon Codes?

    The percentage of people within each state who said they would look for a coupon code online before making a purchase. 1. Texas 51% … Read the whole story

  • Paradox Of Time In Consumer Behavior

    The quicker marketers reach the fork in the trail and contemplate the path less taken, the better off we will all be. Read the whole story

  • Panel: Marketers Look To Integrate OOH Efforts

    For Calvin Klein, out-of-home has been central to advertising for years, as anyone who has been on New York's Houston Street in the past … Read the whole story

  • Subway Using 'Biggest Loser' Show Integration

    The new spokesperson deal with Shay Sorrells commences officially in 2010, but the ample opportunities for in-show integration and marketing around the popular series … Read the whole story

  • Buyers Rely On TV But Research Online First

    According to a Retail Advertising and Marketing Association (RAMA) survey conducted by BIGresearch, word of mouth is the biggest influence when it comes to … Read the whole story

  • Out Of Home Panelists Eye Auto Sector Return

    Those on the panel also generally agreed that next year will see a return to a greater or lesser degree of the automotive sector; … Read the whole story

  • People Pay Credit Card Bills Before Mortgage

    "[Mortgage companies] should look at the best practices of some of the more sophisticated credit card companies," says Auriemma Consulting Group's Nancy Stahl. "Credit … Read the whole story