Marketing Daily
Monday, January 4, 2010
  • TRENDS
    2010: Turquoise, Waterlogged, Covered With Bacon
    by Sarah Mahoney

    Strap on your trend radar. The doldrums of December always bring out people's Inner Prognosticator. But this year, with a recession the marketing world … Read the whole story

  • Who Uses Mouthwash?
    by

    Top 10 DMAs in which reside adults who have used mouthwash in the last six month: 1 Jackson, Miss. 2 Philadelphia 3 Memphis, Tenn. … Read the whole story

  • COMMENTARY
    Play Defense And Offense
    by Denise Lee Yohn

    Companies need Brand Guidelines to inspire and instruct employees how to generate excitement and interest in the brand. Here is what those guidelines are … Read the whole story

  • PACKAGED GOODS
    Nivea Effort Encourages Touching, Kissing
    by Tanya Gazdik

    The skin care maker is kicking off the campaign with the debut of the Nivea XOXO Chain in which Nivea encourages consumers to upload … Read the whole story

  • TECHNOLOGY
    Targeting The 'Techfluentials' Is Next Objective
    by Aaron Baar

    Given the connected nature of today's media, the way to reach these techfluentials is through an online and/or mobile strategy. "It all starts with … Read the whole story

  • FOOD
    CSPI Charges Brands With Mislabeling In FDA Report
    by Karlene Lukovitz

    Many major companies, including Coca-Cola, Kellogg, Kraft, General Mills and Nestlé, continue to confuse or defraud consumers about the health effects, ingredients, or 'natural'-ness … Read the whole story

  • TELECOM
    AT&T Hangs Up On Tiger Woods
    by Wayne Friedman

    Now a second sponsorship shoe has dropped for Tiger Woods. AT&T said it ended its multiyear deal with Tiger Woods, which started in February, … Read the whole story