Scottrade is broadening its media mix beyond the financial and news media to capture a new audience. In addition to sports, the buy includes … Read the whole story

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FedEx is launching a raft of humorous TV spots during the Bowl Championship Series. The ads use vignettes featuring an assortment of zany executives, … Read the whole story

The sweepstakes is part of the company's marketing campaign for the Vancouver 2010 Olympic and Paralympic Winter Games, which begin Feb. 12. The effort, … Read the whole story

The creative highlights the joy that refund-receiving taxpayers feel when they get that "big check" and includes the tagline, "Get every dollar you deserve." … Read the whole story

Given The Melting Pot's popularity as a Valentine's Day destination, the movie partnership and Skyy tie-in "just made sense for our brand as a … Read the whole story

Staples is launching a new campaign aimed at helping small business get its groove back, with a tough-love approach to New Year's resolutions. Its … Read the whole story