Marketing Daily
Friday, January 15, 2010
  • Mobile Phones To Get A Little More Rock 'n' Roll

    Famed electric guitar maker Fender is partnering with T-Mobile and HTC to market a new Fender co-branded myTouch 3G wireless handset. The new phone, … Read the whole story

  • Who Sees Opening-Weekend Movies?

    Top 10 DMAs in which reside adults who usually see a movie during opening weekend, in the past year: 1 Harlingen/ Weslaco/ Brownsville/ McAllen, … Read the whole story

  • Marketers Line Up To Speed Relief To Haiti

    The queue of marketers pitching in money and products to help out in Haiti is getting a lot longer. And some companies that pitched … Read the whole story

  • Del Taco Creates Cross-Media Humor Platform

    The series is set at a Del Taco "just up the street" and hosted by an actor playing a Del Taco employee named Wes. … Read the whole story

  • NRF: Holiday Sales Gained After All

    "With an eye on managing inventory and maintaining lower price points, retailers did a tremendous job of planning for the holiday season," NRF Chief … Read the whole story

  • Seventh Generation Debuts First National Campaign

    "When people understand how long we've been at this, and that it's everything we do, not just select products, there's a lot of trust … Read the whole story

  • Under New Captain, FTC Trims Sails For Speed

    Among the areas Gordon said the commission will revisit are advertising to kids, health claims for food and supplements, and privacy issues. And changes … Read the whole story

  • Coke Gets Millions In Media Value From 'Idol'

    Coca-Cola gets some big-star media value for its on-air, branded content on "American Idol" -- a sparkling $12 million just from the show's initial … Read the whole story