Marketing Daily
Tuesday, February 2, 2010
  • Fur Flies: Activists Hope To Spark Nutria Sales

    All eyes may be on New Orleans for football this week, but environmentalists and fur-lovers alike are taking a closer look at the nutria, … Read the whole story

  • Countdown To The Super Bowl

    Meet Timothy Richman, a genius who's just like us. Sure, he knows the safest place to seek shelter when a tornado hits, but ask … Read the whole story

  • Middle-Aged Super Bowl Showing Its Paunch

    Being turned down seems to be the best Super Bowl advertising strategy yet. Read the whole story

  • Firm Finds Brands Power Financial Performance

    "What [the portfolio] shows is that strong brands are a source of competitive advantage for a company," Ove Haxthausen, a partner at Millward Brown … Read the whole story

  • The Competition Swoops In

    Even Toyota, which pretty much set the bar in consistency and quality, has to deal with the relationship between complexity and chaos at some … Read the whole story

  • Taco Bell Super Bowl Efforts Feature ... NBA Legend

    The chain is leveraging the Super Bowl to get a jump on its NBA All-Star 2010 exposure later in the same week, including the … Read the whole story

  • Edmunds: Toyota's January Sales Tanked

    Edmunds predicts Toyota's market share will sink to 14.7% this month -- numbers not seen since March 2006 when the Torrance automaker had 14.2% … Read the whole story

  • 7-Eleven Gives Back With Cup Campaign

    Throughout 2010, the Dallas-based convenience store will introduce limited-edition 20-ounce coffee cups designed by entertainment and sports celebrities to be sold in 7-Eleven stores … Read the whole story