Marketing Daily
Tuesday, February 2, 2010
  • RETAIL
    Fur Flies: Activists Hope To Spark Nutria Sales
    by Sarah Mahoney

    All eyes may be on New Orleans for football this week, but environmentalists and fur-lovers alike are taking a closer look at the nutria, … Read the whole story

  • Countdown To The Super Bowl
    by

    Meet Timothy Richman, a genius who's just like us. Sure, he knows the safest place to seek shelter when a tornado hits, but ask … Read the whole story

  • COMMENTARY
    Middle-Aged Super Bowl Showing Its Paunch
    by Steve Lundin

    Being turned down seems to be the best Super Bowl advertising strategy yet. Read the whole story

  • RESEARCH
    Firm Finds Brands Power Financial Performance
    by Aaron Baar

    "What [the portfolio] shows is that strong brands are a source of competitive advantage for a company," Ove Haxthausen, a partner at Millward Brown … Read the whole story

  • COMMENTARY
    The Competition Swoops In
    by Karl Greenberg, Staff Writer

    Even Toyota, which pretty much set the bar in consistency and quality, has to deal with the relationship between complexity and chaos at some … Read the whole story

  • RESTAURANTS
    Taco Bell Super Bowl Efforts Feature ... NBA Legend
    by Karlene Lukovitz

    The chain is leveraging the Super Bowl to get a jump on its NBA All-Star 2010 exposure later in the same week, including the … Read the whole story

  • AUTOMOTIVE
    Edmunds: Toyota's January Sales Tanked
    by Karl Greenberg

    Edmunds predicts Toyota's market share will sink to 14.7% this month -- numbers not seen since March 2006 when the Torrance automaker had 14.2% … Read the whole story

  • RETAIL
    7-Eleven Gives Back With Cup Campaign
    by Tanya Gazdik

    Throughout 2010, the Dallas-based convenience store will introduce limited-edition 20-ounce coffee cups designed by entertainment and sports celebrities to be sold in 7-Eleven stores … Read the whole story