Marketing Daily
Wednesday, February 3, 2010
  • Coke Zero Enters 'Bracketville' Via Contest

    Coke Zero is challenging NCAA Basketball devotees to brainstorm ways to enhance the fan experience. The 64 most-innovative concepts will compete during NCAA March ... Read the whole story

  • Countdown To The Super Bowl

    Brett Favre made it to the Super Bowl. The ads, that is. Find out which one in today's Super Bowl edition of Out to ... Read the whole story

  • Hey, Go Daddy: Your Strategy is Showing

    Controversy isn't a strategy; it's an attention grabber, and it only works to a point. But once that point has been reached, it's time ... Read the whole story

  • Bridgestone Readies Ads For Super Bowl

    Advertising on the Super Bowl and other big events isn't about Bridgestone and sibling Firestone's individual products or sub-brands. "It's more about making consumers ... Read the whole story

  • Email & Social: An Online Tango Of Sorts

    Marketers need to think beyond a batch-and-blast email marketing mentality to a choreographed and integrated approach that is in synch with target audiences. Read the whole story

  • EA Games Books Heavy TV Ad Schedule

    The strategy of booking appointment television (such as live sporting events and highly anticipated programming) is intended to broaden EA's ability to reach the ... Read the whole story

  • Deals Expand Chrysler's Licensing Program

    Chrysler Group is rethinking its licensed-merchandise program and how it sells things like branded shirts and gear online, as well as which products make ... Read the whole story

  • Jim Beam Thanks Troops Via VIP Contest

    As for Jim Beam's overall marketing focus, the brand has been consciously shifting to a strategy in which social media are the "heroes" and ... Read the whole story

  • NRF Valentine's Day Forecast: Lovers Lose

    While they're cutting back on sweethearts and family members, shoppers are actually increasing the budget for other Valentines, with consumers planning to spend $5.37 ... Read the whole story