"Wine is a highly fragmented category, and we believe that in many cases, consumers are not even aware that they're buying private-label wines -- … Read the whole story
Here are four things you may want to think about during this "cupid" time or anytime regarding clients, creativity and making the most of … Read the whole story
Hyundai put its commercials on touch-screen kiosks in dealer showrooms, but not just for consumers. "It's also for the sales force to understand what … Read the whole story
When Naomi Klein wrote her book No Logo 10 years ago, I refused to waste my time making a comment because it was so … Read the whole story
There was also a high level of interest in branded entertainment and interactive TV in the ANA's survey. Four-fifths of the respondents said branded … Read the whole story
According to Andrew Graff, CEO of Allen & Gerritsen, "The ads that were most meaningful were clear in what they were telling consumers what … Read the whole story
Donut lovers can channel their imagination and love for donuts for the chance to win $12,000 and have their personal donut creation sold nationwide. … Read the whole story