Marketing Daily
Tuesday, February 9, 2010
  • Private-Label Growth Outpacing Brands

    "Wine is a highly fragmented category, and we believe that in many cases, consumers are not even aware that they're buying private-label wines -- ... Read the whole story

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  • My Valentine's Day Love Letter

    Here are four things you may want to think about during this "cupid" time or anytime regarding clients, creativity and making the most of ... Read the whole story

  • Super Bowl Ball Now In Marketers' Hands

    Hyundai put its commercials on touch-screen kiosks in dealer showrooms, but not just for consumers. "It's also for the sales force to understand what ... Read the whole story

  • No Logo Is Bad Logo

    When Naomi Klein wrote her book No Logo 10 years ago, I refused to waste my time making a comment because it was so ... Read the whole story

  • ANA: Fewer Foresee Death Of TV Spot In Decade

    There was also a high level of interest in branded entertainment and interactive TV in the ANA's survey. Four-fifths of the respondents said branded ... Read the whole story

  • Most Meaningful: Snickers. Least: GoDaddy

    According to Andrew Graff, CEO of Allen & Gerritsen, "The ads that were most meaningful were clear in what they were telling consumers what ... Read the whole story

  • Dunkin' Contest Kicks Off 60th Anniversary

    Donut lovers can channel their imagination and love for donuts for the chance to win $12,000 and have their personal donut creation sold nationwide. ... Read the whole story