Marketing Daily
Wednesday, February 10, 2010
  • Multiple Dynamics Drive Hormel Umbrella Campaign

    The campaign's emphasis on the quality/trust factors of products under the Hormel umbrella -- sans direct references to the "value" message so prevalent in ... Read the whole story

  • Who Buys Car Wax?

    Top 10 DMAs in which reside adults who bought car wax or polish in the last year: 1 San Antonio, Texas 2 Johnstown-Altoona, Pa. ... Read the whole story

  • Digital Agencies Have It All Wrong

    The new-generation advertising agency provides greater value and more efficiency to marketers who may have brought on specialists from digital firms before. Marketers are ... Read the whole story

  • Return On Objective Key In Sports Partnerships

    Target was also involved in building a NASCAR team's headquarters and regularly sends its IT staff to work in the racing shop on technology. ... Read the whole story

  • Simmons Asks Consumers To 'Tweet For Sleep'

    "We've already seen an increase in our Twitter followers, and we'll continue to connect with these consumers after the contest is over through our ... Read the whole story

  • Facebook, Victoria's Secret Big With Online Shoppers

    "What surprised us most was how many customers say they really wanted to hear about sales and products," Kevin Ertell, VP/retail strategy for ForeSee ... Read the whole story

  • 24 Hour Fitness Effort Builds On Olympics

    "Our new strategy going forward is not about using athletes for athletes' sake but to tie into the Olympics and help communicate a message ... Read the whole story

  • Tech Firms Lead In Media Value Measure

    General Sentiment's Media Value report is composed of brand chatter that is used to determine what the equivalent would be in paid media. "The ... Read the whole story