The acquisition will make Kraft the world's largest confectioner and the leader in sweet snacks. The "fast-growing" confections and snacks segments will now represent ... Read the whole story
1 Ally Bank 2 ING Direct 3 Capital One 4 PNC Virtual Wallet 5 BB&T; 6 PNC Bank 7 Citibank 8 SunTrust 9 Wells ... Read the whole story
Are Super Bowl ads also influenced by larger factors than the ad itself? I would argue yes. Read the whole story
Education marketers have to become ever more sophisticated to reach these people, through a mix of brand building, tapping communities of interest and affinity ... Read the whole story
Edmunds.com says last weekend's President's Day sales events targeted people who might be considering a change and came from a range of automakers. The ... Read the whole story
"We went from what I thought would be impulse buying to comparison shopping," says ABI Research senior analyst Mark Beccue. "The gloves are coming ... Read the whole story
"Ally's top score is a wake-up call to traditional financial services online," says Pamela Pavliscak, a Change Sciences partner. "With trust at an all-time ... Read the whole story
Wie, a Korean American, will be the official golf ambassador and spokesperson for Kia Motors. The automaker has also signed on as title sponsor ... Read the whole story
Fresh off announcing an unusually strong Q4 and full-year 2009 (particularly by current restaurant industry standards), Chipotle Mexican Grill is looking to build on ... Read the whole story