Marketing Daily
Wednesday, February 17, 2010
  • Kraft: Cadbury-Merger Savings To Support Marketing

    The acquisition will make Kraft the world's largest confectioner and the leader in sweet snacks. The "fast-growing" confections and snacks segments will now represent … Read the whole story

  • Best Financial Services Web Sites

    1 Ally Bank 2 ING Direct 3 Capital One 4 PNC Virtual Wallet 5 BB&T; 6 PNC Bank 7 Citibank 8 SunTrust 9 Wells … Read the whole story

  • Getting Into The Mixing Bowl

    Are Super Bowl ads also influenced by larger factors than the ad itself? I would argue yes. Read the whole story

  • Can You Also Get Them in Your Classroom?

    Education marketers have to become ever more sophisticated to reach these people, through a mix of brand building, tapping communities of interest and affinity … Read the whole story

  • Automakers Campaigned On President's Day says last weekend's President's Day sales events targeted people who might be considering a change and came from a range of automakers. The … Read the whole story

  • Firm Points To E-Tail, Mobile Internet 'Collision'

    "We went from what I thought would be impulse buying to comparison shopping," says ABI Research senior analyst Mark Beccue. "The gloves are coming … Read the whole story

  • Ally Nabs Top Spot In Financial Services Site Study

    "Ally's top score is a wake-up call to traditional financial services online," says Pamela Pavliscak, a Change Sciences partner. "With trust at an all-time … Read the whole story

  • Kia Inks Deal With LPGA, Michelle Wie

    Wie, a Korean American, will be the official golf ambassador and spokesperson for Kia Motors. The automaker has also signed on as title sponsor … Read the whole story

  • Chipotle Pushing To Build On 2009 Momentum

    Fresh off announcing an unusually strong Q4 and full-year 2009 (particularly by current restaurant industry standards), Chipotle Mexican Grill is looking to build on … Read the whole story