Marketing Daily
Thursday, February 18, 2010
  • Toyota Shores Up Quality Control -- In Time?

    "One might have guessed Toyota owners would switch their allegiance to other Japanese brands, but instead they seem to be turning away from Japanese … Read the whole story

  • Who Drinks Grapefruit Juice?

    Top 10 DMAs in which reside adults who drank grapefruit juice in the last six months: 1 Atlanta 2 Chicago 3 Charleston, S.C. 4 … Read the whole story

  • Be True To Your Brand And Survive A Crisis

    Google's response to the Buzz crisis is truer to its brand than its initial product launch. And, that response -- rapid and authentic -- … Read the whole story

  • Olympics Sponsors Benefit, As Do Competitors

    According to a survey from market research firm Chadwick Martin Bailey in Boston, followers of the Winter Olympics correctly identified Coca-Cola, McDonald's and Visa … Read the whole story

  • Targeting Is Not Engagement

    Engagement has been pushed to the back burner lately, but it's still critical for brands -- and successful engagement requires concerted efforts that go … Read the whole story

  • Whole Foods Market Sales Up, Forecast Rosy

    The Austin, Texas-based company, which has reacted to slowed consumer spending by moderating some of famously high prices, emphasizing value in its merchandising, and … Read the whole story

  • BMW Joyfully Launches Awareness Campaign

    BMW of North America has launched a new global ad push that it calls its largest brand awareness campaign in its history. The effort, … Read the whole story

  • N.Y. Raises Curtain On Itself Pre-Oscars

    An outdoor media plan includes bus shelter, street pole banner, newsstand, phone kiosk and taxi cab ads that show the Oscar against a nighttime … Read the whole story

  • Leibovitz Shoots Britney Spears For Candie's

    The campaign, a series of photographs of Spears as seen through the lens of each photographer, will debut with a four-page insert in the … Read the whole story

  • Staples Launches New Business Tech-Support Service

    Tech services are becoming an increasingly attractive revenue stream for retailers. In addition to Best Buy's Geek Squad, chains like Wal-Mart and Target have … Read the whole story