AUTOMOTIVE
by Karl Greenberg
John Maloney, VP marketing communications for Volvo, tells Marketing Daily the company teased the effort with short videos this week and will follow with … Read the whole story
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COMMENTARY
by Drew Neisser
Caesar's assassination aside, the Ides of March typically heralded the coming of spring and a free parade for all Romans. Here is a parade … Read the whole story
FOOD
by Karlene Lukovitz
Supplements shown by the tests to have polychlorinated biphenyl levels above the "safe harbor" consumption limits set by Proposition 65 include ones produced by … Read the whole story
RETAIL
by Sarah Mahoney
All the new bodycare products -- which include shower gel, body scrub, body lotion, hand cream and lip balm -- are organic, and certified … Read the whole story
TELECOM
by Aaron Baar
Virgin Mobile USA will promote the updated plans with a multifaceted marketing campaign that will include print, online and out-of-home advertising. The company will … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The campaign comprises TV, print, digital and grassroots efforts, with the message that Depend "lets me keep my condition invisible so I can stay … Read the whole story
PETS
by Tanya Gazdik
The company attributes the economy-bucking performance to factors which ensure an even better performance in 2010 and 2011, says Don Montuori, publisher of Packaged … Read the whole story