Marketing Daily
Wednesday, March 10, 2010
  • AUTOMOTIVE
    Chevy To Test Social Media Waters At SXSW
    by Karl Greenberg

    "The philosophy is to help attendees have a better experience, whether through providing a station to charge batteries, giving them a chance to take … Read the whole story

  • Who Takes Yoga/Pilates?
    by

    Top 10 DMAs in which reside adults who participated in yoga/pilates in the past year: 1 San Francisco/ Oakland/ San Jose 2 San Diego, … Read the whole story

  • COMMENTARY
    Berkeley Protesters Fight For Right To Party
    by Steve Lundin

    I just hope Starbucks doesn't decide to raise the price of lattes at its Berkeley Shattuck Avenue store; the cash-strapped campus just can't afford … Read the whole story

  • FOOD
    CSPI 'Flunks' 74% of Kids' Food Marketers
    by Karlene Lukovitz

    No company received an "A." Only one -- Mars, Inc. -- received a "B+," based both on its policy of not marketing to children … Read the whole story

  • ELECTRONICS
    Samsung Global Ad Campaign Puts 3-D On Two
    by Aaron Baar

    "We took a different approach to communicate our message with consumers," Sue Shim, senior vice president of Samsung's visual display division, tells Marketing Daily. … Read the whole story

  • Maritz: 'Cash For Clunkers' Worked Just Fine
    by Karl Greenberg

    The research firm says the data suggests such programs could work again because 13% of consumers wanted to participate but could not because they … Read the whole story

  • TECHNOLOGY
    Cable Firm Highlights Speed In New Effort
    by Aaron Baar

    "Even though this [campaign has] a regional focus, what we learned is that the client list that these guys have is really impressive," Jeroen … Read the whole story

  • PACKAGED GOODS
    P&G Extends 'Thank You Mom' Program
    by Tanya Gazdik

    P&G will also donate one U.S. dollar to Team USA -- up to $100,000 -- for moms thanked at www.thankyoumom.com through the end of … Read the whole story