FOOD
by Karlene Lukovitz
"Our strategic approach is to leverage these partnerships to connect our flagship brands to key audiences in a big way," Stephen Chriss, Kraft Foods … Read the whole story
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Top 10 DMAs in which reside adults who attended monster truck events in the past year: 1 New Orleans 2 El Paso, Texas 3 … Read the whole story
COMMENTARY
by Julie Lundy Purser, Aneysha Pearce
Re-focusing efforts on building cars that consumers can trust will allow Toyota to rebuild the image and reputation that have been integral to its … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"When we began thinking about this last summer, especially after all the economic turmoil, with GM and Chrysler coming out of bankruptcy, we thought … Read the whole story
RETAIL
by Sarah Mahoney
"This may accelerate the decline of direct mail," says Unica's Jay Henderson, "as companies continue to find alternative ways to sell products. But I … Read the whole story
RETAIL
by Karl Greenberg
Forrester Research VP/Principal Analyst Sucharita Mulpuru says that to capture the growth potential of online retail, marketers will have to have a multichannel strategy … Read the whole story
MOBILE
by Aaron Baar
Still, RIM remains the leader in smartphone market share, due mostly to its business-friendly platform. "That's the inertia; they are provided by business [clients]," … Read the whole story
ENTERTAINMENT
by David Goetzl
Imax is looking to go mobile and enter the experiential marketing business. The company plans to offer a portable set-up, where an inflatable dome … Read the whole story