To attract the men, the Unilever brand has partnered with the Discovery Channel to launch a web series, "Fan Vs. Wild." The series will … Read the whole story

"Like all companies getting involved in environmental efforts at this stage of the game, Avon needs to be careful of how people will attribute … Read the whole story

Kotex admits that it has been among the advertisers that have been perpetuating a cultural stigma by emphasizing that the best menstrual period is … Read the whole story

The growing influence of pet-related blogs is one of the top trends in the pet industry, according to Small Business Trends. The blogs' power … Read the whole story

Chris Gagen, a managing director at out-of-home agency Posterscope, offered a case study of how Coke's Vitaminwater used digital billboards to cast personal messages … Read the whole story