Next month, the campaign continues with a Facebook-based game about Mootopia wherein people who visit the site are assigned Mootopian avatars after they take … Read the whole story
Marketing to women is not as easy as "pretty in pink" or "basic black." But knowing the inner reality of women can help marketers … Read the whole story
According to the NPD Group, smartphones accounted for 31% of all handset sales in the fourth quarter of 2009 (up from 23% for the … Read the whole story
While Beam will continue some select, sport-specific sponsorships/marketing (such as its hospitality suite at Yankee Stadium), the integrated ESPN program -- the brand's most … Read the whole story
But per the J.D. Power study, several brands that perform well in long-term dependability this year are not on shopping lists precisely because consumers … Read the whole story
Schering-Plough's Claritin is teaming up with "American Idol" judge Kara DioGuardi to share her story and encourage others to do the same for a … Read the whole story