Marketing Daily
Tuesday, March 23, 2010
  • Hello! Goodby Back With Effort For Milk Board

    Next month, the campaign continues with a Facebook-based game about Mootopia wherein people who visit the site are assigned Mootopian avatars after they take ... Read the whole story

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  • The Nature Of Belief And Attachment

    Marketing to women is not as easy as "pretty in pink" or "basic black." But knowing the inner reality of women can help marketers ... Read the whole story

  • NPD: Smartphone Sales Reaching Critical Mass

    According to the NPD Group, smartphones accounted for 31% of all handset sales in the fourth quarter of 2009 (up from 23% for the ... Read the whole story

  • Jim Beam, ESPN Launch Multichannel Partnership

    While Beam will continue some select, sport-specific sponsorships/marketing (such as its hospitality suite at Yankee Stadium), the integrated ESPN program -- the brand's most ... Read the whole story

  • Power: 2 Of 3 Brands Gain In Dependability

    But per the J.D. Power study, several brands that perform well in long-term dependability this year are not on shopping lists precisely because consumers ... Read the whole story

  • Claritin, Zyrtec Enlist Celebrities For Promo

    Schering-Plough's Claritin is teaming up with "American Idol" judge Kara DioGuardi to share her story and encourage others to do the same for a ... Read the whole story