Marketing Daily
Thursday, March 25, 2010
  • NBA Stretches Adidas Deal To Include Europe

    Until now, Adidas has owned that distinction everywhere but Europe. But, starting with the 2010-11 NBA season, the sports apparel company will also handle … Read the whole story

  • Ford Goes All Custom For 'Idol' Final 12

    "A lot of what Ford does around 'Idol' is online," says Ford's Connie Fontaine. "We thought it was important to seed the idea in … Read the whole story

  • Q&A: Perfect Time For Manly Men Products?

    So far, the new product is sold in Meijers, the Midwestern grocery chain, and such hardware stores as Ace, True Value and Do it … Read the whole story

  • How Green Is My Appliance? Ask Green Bay, Wis.

    Marketers may may want to consider sponsoring a local race or other outdoor activity, have a presence at organic local markets and place ads … Read the whole story

  • Hilton, Southwest Rank Highest In Brand Equity

    Hilton Hotels and Southwest Airlines rank highest in brand equity in their categories, according to market research firm Harris Interactive's 2010 EquiTrend study. The … Read the whole story

  • 'Real Women' Drive Philly Cream Cheese Digital

    Kraft Food's Philadelphia Cream Cheese is teaming with Food Network star Paula Deen to launch "Real Women of Philadelphia," an online community to be … Read the whole story

  • Who Goes To Casinos?

    Top 10 DMAs in which reside adults who visit a casino in the past year: 1 Las Vegas 2 New Orleans 3 Fresno/ Visalia, … Read the whole story