Until now, Adidas has owned that distinction everywhere but Europe. But, starting with the 2010-11 NBA season, the sports apparel company will also handle … Read the whole story

"A lot of what Ford does around 'Idol' is online," says Ford's Connie Fontaine. "We thought it was important to seed the idea in … Read the whole story

So far, the new product is sold in Meijers, the Midwestern grocery chain, and such hardware stores as Ace, True Value and Do it … Read the whole story

Marketers may may want to consider sponsoring a local race or other outdoor activity, have a presence at organic local markets and place ads … Read the whole story

Hilton Hotels and Southwest Airlines rank highest in brand equity in their categories, according to market research firm Harris Interactive's 2010 EquiTrend study. The … Read the whole story

Kraft Food's Philadelphia Cream Cheese is teaming with Food Network star Paula Deen to launch "Real Women of Philadelphia," an online community to be … Read the whole story