Lexus will launch its CT 200h compact hybrid at the New York International Auto Show next week with a panel discussion about global warming. … Read the whole story

"They actually said it was more provocative to them, and they see the potential value in this type of advertising," says Frank N. Magid's … Read the whole story

Brand Keys does not specifically probe consumers about calorie counts, but was inspired to pull out these restaurant "healthy choices/quality" rankings from its brand … Read the whole story

The poll found that after Chevy and Ford, in order, Chrysler, Honda and Nissan were the next go-to auto brands for Toyota avoiders. "What … Read the whole story

A spokesperson says it made sense to devote the big media guns to heavy-duty trucks, though they are 30% of the pickup truck market. … Read the whole story

"We are building on our foundation as a company that sells hardware and accessories," says CEO Brian Dunn, "to one that understands that means … Read the whole story