MediaPost Publications - Marketing Daily 04/01/2010

RETAIL
Sears Launches Yard Guru Campaign
by Sarah Mahoney
"We know that the majority of Americans have been cutting back on spending on landscaping services, and are interested in doing more themselves," Martin … Read the whole story
Who's Remodeling Their Bathrooms?
by
Top 10 DMAs in which reside adults who remodeled their bathrooms in the past year: 1 Philadelphia 2 Wichita/ Hutchinson Plus, Kan. 3 Wilkes … Read the whole story

COMMENTARY
7 Critical Elements For Marketing Innovation
by Drew Neisser
In October 2008, Barbara Goodstein, CMO of AXA Equitable, was only slightly nervous as her company launched an unprecedented customer retention program called MyRetirementShop.com. Read the whole story
AUTOMOTIVE
Placement Supports New Mercedes Vehicles
by Karl Greenberg
The company is also sponsoring -- and has several products in -- the upcoming "Sex and the City II." Steve Cannon, MBUSA's VP marketing, … Read the whole story
AUTOMOTIVE
Contestants Challenged To Redesign Scion
by Tanya Gazdik
The primary objective of the campaign is to connect with the trendsetting, creative 18-24 age group in a nontraditional, innovative way, Nancy Inouye, Scion … Read the whole story
TELECOM
Recession Cited For Prepaid Phone Spike
by Aaron Baar
Nearly two-thirds of the 4.2 million net new subscribers added during the fourth quarter of 2009 did so using prepaid contracts -- a 54% … Read the whole story
AUTOMOTIVE
Jeep Marches To Different Drummer's Tune
by Karl Greenberg
As Chrysler sails into 2010 under the wing of Fiat and off the launch pad of the company's turnaround program, the Jeep unit of … Read the whole story
RESTAURANTS
Restaurant Outlook Takes Slight Upturn
by Karlene Lukovitz
"There is still weakness in the industry, but we're starting to see the proverbial light at the end of the tunnel," NPD's Bonnie Riggs … Read the whole story