EA Sports will not have a presence during television coverage of the Masters tournament. Instead, the company will rely more on online strategies, such … Read the whole story
Top 10 Most Disliked Companies1 Freddie Mac 2 AIG 3 Fannie Mae 4 Citigroup 5 Goldman Sachs 6 Chrysler 7 General Motors 8 JP … Read the whole story
At the first 400-yard drive, a good deal of his past transgressions will evaporate like mist on a sunny fairway. Read the whole story
Ads will run on Six Flags media across its theme parks, including Six Flags TV, Jumbotrons, SixFlags.com and menu board TV. The partnership includes … Read the whole story
"The goal of the campaign is to change consumer behavior and get them thinking about Ace for everything for their home," Christopher Boniface, a … Read the whole story
Social media and PR are being used to promote the tour, says Todd Lieman, founder and co-president of Skadaddle Media, which created the campaign. … Read the whole story
"We believe that this new black, urban mindset is about harnessing social capital," says Alloy Access' Andre Pinard. "It's the notion that social currency … Read the whole story