Marketing Daily
Wednesday, April 7, 2010
  • EA Debuting Tiger Woods PGA Tour Game

    EA Sports will not have a presence during television coverage of the Masters tournament. Instead, the company will rely more on online strategies, such … Read the whole story

  • From A Reputation Standpoint

    Top 10 Most Disliked Companies1 Freddie Mac 2 AIG 3 Fannie Mae 4 Citigroup 5 Goldman Sachs 6 Chrysler 7 General Motors 8 JP … Read the whole story

  • Return Of The Wayward Woods Brand

    At the first 400-yard drive, a good deal of his past transgressions will evaporate like mist on a sunny fairway. Read the whole story

  • Sony, Six Flags In 'Karate Kid' Promo Effort

    Ads will run on Six Flags media across its theme parks, including Six Flags TV, Jumbotrons, SixFlags.com and menu board TV. The partnership includes … Read the whole story

  • Ace Hardware Unleashes 'I Will' Campaign

    "The goal of the campaign is to change consumer behavior and get them thinking about Ace for everything for their home," Christopher Boniface, a … Read the whole story

  • Mutual Of Omaha Kicks Off 'Aha' Moment Tour

    Social media and PR are being used to promote the tour, says Todd Lieman, founder and co-president of Skadaddle Media, which created the campaign. … Read the whole story

  • Ideas About Black, Urban Gen Y Need Update

    "We believe that this new black, urban mindset is about harnessing social capital," says Alloy Access' Andre Pinard. "It's the notion that social currency … Read the whole story