Marketing Daily
Thursday, April 8, 2010
  • Beam Global's Effen Vodka Gets Provocative

    The tongue-in-cheek campaign plays on the name for decidedly suggestive, risqué effect. In one print ad, a "chic snow bunny" character in a pink … Read the whole story

  • Salesmanship In PR

    Should more emphasis be placed on sales skills within agencies and as part of the learning process? Read the whole story

  • Dunkin' Is Amex Blue's 1st Non-Travel Partner

    When the program began, it was available only as part of the Blue Sky travel rewards card; every other partner in the program is … Read the whole story

  • N.Y. Marathon Effort Runs For The Money

    The new campaign with a new tag-line, "I'm in. We're in," launched Wednesday. Next up this week will be 11 parties, one in each … Read the whole story

  • Keystone Light Smoothes Out Its Message

    In addition to the television commercials, which will run on male-oriented programming and networks such as Comedy Central and FX, the brewer will be … Read the whole story

  • National Car Rental Seeks To Elevate Brand

    "Under new ownership for nearly three years now, the National brand is reclaiming its place as premiere service provider for the business renter," says … Read the whole story