Marketing Daily
Monday, April 12, 2010
  • Analysis Shows Impact Of Hispanic Growth

    The contrast in spending trends between Hispanic and non-Hispanic markets is also being driven by differences in ethnic preferences, economic and cultural integration, and … Read the whole story

  • Get Ready To Pull The Trigger

    A trigger email program gives you the power to send your customers the right message at the precise moment they are most likely to … Read the whole story

  • Ford's Truck Guy Focuses On Market Share

    Doug Scott, Ford's truck group marketing manager, says recent improvement in sales suggest big incentives, not healthier economic fundamentals. Meanwhile, Ford has just launched … Read the whole story

  • 7-Eleven Takes Big Gulp For 'Iron Man' Promo

    The company is also trying to reach Millennials with promos around celebrity-designed coffee cups, such as a Jennifer Hudson-designed series. A portion of the … Read the whole story

  • Southwest Scores Best With Business Owners

    "This market really rewards you when you focus on them," says Portfolio.com's Godfrey Phillips. In fact, 85% of the survey respondents said they seek … Read the whole story

  • Tip Off: Bacardi Inks NBA Sponsorship Deal

    Bacardi will also attach its brand to the NBA's summer league and a fantasy camp affiliated with its minor league, with an eye toward … Read the whole story

  • Nike Ad Left Viewers Confused, Skeptical

    If the aim of Nike's new ad featuring Tiger Woods was to cause confusion and skepticism, it's a hole in one. Perhaps more importantly, … Read the whole story