The contrast in spending trends between Hispanic and non-Hispanic markets is also being driven by differences in ethnic preferences, economic and cultural integration, and … Read the whole story

Doug Scott, Ford's truck group marketing manager, says recent improvement in sales suggest big incentives, not healthier economic fundamentals. Meanwhile, Ford has just launched … Read the whole story

The company is also trying to reach Millennials with promos around celebrity-designed coffee cups, such as a Jennifer Hudson-designed series. A portion of the … Read the whole story

"This market really rewards you when you focus on them," says Portfolio.com's Godfrey Phillips. In fact, 85% of the survey respondents said they seek … Read the whole story

Bacardi will also attach its brand to the NBA's summer league and a fantasy camp affiliated with its minor league, with an eye toward … Read the whole story

If the aim of Nike's new ad featuring Tiger Woods was to cause confusion and skepticism, it's a hole in one. Perhaps more importantly, … Read the whole story