Key principle #1 is developing a deep understanding of the lifestyles and primary motivators of the Hispanic consumer prospect segments or universes for specific … Read the whole story

"It's a bold decision to step up to electric vehicles coming out of this recession. It's incredible that they would make that kind of … Read the whole story

For smart companies, user comments like these can work "as one big focus group," says Jackie Huba, co-author of Citizen Marketers: When People Are … Read the whole story

The more personalized creative approach represents a "natural evolution" of the "con carácter" positioning launched in 2008, including Tecate's award-winning 2009 radio "Disclaimer" ad, … Read the whole story

The "Your Ideas" site, a pilot program, is meant to be a community where members can rate others' ideas, and also follow responses to … Read the whole story