Marketing Daily
Monday, April 19, 2010
  • RETAIL
    Golfsmith: Improve Your Game ...Guaranteed!
    by Sarah Mahoney

    Specialty retailer Golfsmith, based in Austin, Tex., is looking to lure more golfers back to the greens with a first-ever money-back offer, introducing it … Read the whole story

  • COMMENTARY
    The Re-Invention Economy
    by Billee Howard

    Much change awaits in the weeks and months ahead. How astute brands recognize and respond to these changes will predicate much of how the … Read the whole story

  • AUTOMOTIVE
    Infiniti Targets Adventurous With Sensual Series
    by Karl Greenberg

    Invitees are not culled from the lists of current Infiniti owners, but are subscribers to American Express publications that Infiniti deemed ideal potential conquests. … Read the whole story

  • PACKAGED GOODS
    Burt's Bees Asks Consumers To 'Find Your Burt'
    by Tanya Gazdik

    Burt's Bees is promoting the microsite via social media, including its company Facebook page. The company is planning Earth Day events in New York … Read the whole story

  • TECHNOLOGY
    PepsiCo, Microsoft Team For Soccer Advergame
    by Aaron Baar

    The companies will promote the game through the Windows properties, as well as through on-pack and in-store retail promotions from PepsiCo. The effort is … Read the whole story

  • AUTOMOTIVE
    Chevy Takes The Local Route For MLB
    by Karl Greenberg

    Chevrolet's Phil Caruso says baseball is the biggest platform Chevy uses to promote core cars and crossovers. "The baseball fan indexes very high in … Read the whole story