RESEARCH
by Karlene Lukovitz
Improved customer targeting and conversion via analytics, enhanced digital marketing structures and capabilities, greater alignment between marketing and sales, and greater accountability will be … Read the whole story
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COMMENTARY
by Bob Deutsch
People feel happy when a product or store authentically displays it understands who the consumer is as a person. Read the whole story
AUTOMOTIVE
by Karl Greenberg
Buick says it will be one of only six companies to advertise on The Wall Street Journal's new application for Apple's iPad. The ads, … Read the whole story
RETAIL
by Sarah Mahoney
"Consumer spending will continue to do well for toys," Gerrick Johnson, an analyst who follows the toy industry for BMO Capital Markets, tells Marketing … Read the whole story
PACKAGED GOODS
by Aaron Baar
Benadryl and the National Park Foundation have teamed up to create a short Web series that pits two families against each other to win … Read the whole story
FOOD
by Tanya Gazdik
Earthbound Farm is complementing a brand new series of quirky Greenman videos with a reusable bag giveaway, eco-charity donations, and tips from the company's … Read the whole story
RESEARCH
by Karl Greenberg
When J.D. Power and Associates (JDP) acquired Web intelligence firm Umbria in 2008, the Westlake Village, Calif. market research firm was staking a claim … Read the whole story
FINANCIAL SERVICES
by Wayne Friedman
Bank of America is lending some unusual advertising/programming help to the cable network History for its massive 12-hour series "America: The Story of Us." … Read the whole story