The electric car is coming, but are consumers and the power infrastructure rolling out the welcome mat? Lawrence Burns, former VP of research and … Read the whole story

Levi's -- arguably the most "like"-able denim brand ever -- is introducing new Facebook plugins, betting that its fans will use the personalized social … Read the whole story

Frontline Plus flea prevention appeals to pet owners' primal instincts in wanting to protect their pets against pests. One portion of the "entertainment" section … Read the whole story

Gillette is supporting the launch of its Gillette Fusion ProGlide shaver with sponsorship of the NASCAR Sprint Cup Series race at Pocono Raceway on … Read the whole story

Any sort of recurring promotion needs something new to keep it going. Now in its fourth year, LG's Texting Championship is adding a Facebook … Read the whole story

For food and beverage companies, a gap between Americans' attitudes and actual consumption behavior/taste preferences continues to be the biggest challenge on the reduced-sodium … Read the whole story