Marketing Daily
Tuesday, April 27, 2010
  • Papa John Goes Social To Tout Specialty Pies

    In an unusual twist, the company is offering the winner of the promotion a portion of the profits from sales of the top pie, … Read the whole story

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  • How To Make An Online Banner

    Many advertisers are designing banners that are creative and allow users to communicate their intent. Read the whole story

  • Festivals Are Increasingly Music To Marketers' Ears

    "They're one-stop shops to reach a lot of consumers," IEG Sponsorship Report's William Chipps says of such festivals, which attract not only locals, but … Read the whole story

  • Country Financial Sponsors 'Road Trips'

    The program combines elements of entertainment and education to enable consumers to make improvements to their own financial security using live concert experiences and … Read the whole story

  • Report: LOHAS Market Nears $300 Billion

    "Sales of organic food hit $23.6 billion in 2008, almost double what it was in 2005," says Gwynne Rogers. "And spending on personal care … Read the whole story

  • Ford, GM Paying Out Rope At China Auto Show

    Ford's exhibition there, its largest to date, touts its forthcoming lineup of global small cars. General Motors is showing some 37 production and concept … Read the whole story

  • Survey: Organic Food, Beverages Up 5% in '09

    Organic produce not only represents 38% of all organic food sales, but 11.4% of all U.S. fruit and vegetable sales, according to the association. … Read the whole story