HOSPITALITY
by Tanya Gazdik
"This creative quiz concept is allowing us to better ensure that our guests are happy with their hotel choice, driving repeat visits and positive … Read the whole story
COMMENTARY
by Len Stein
Committing to an ongoing campaign is the best way to demonstrate industry leadership and to ensure success in a business culture increasingly dominated by … Read the whole story
SPIRITS
by Karlene Lukovitz
According to Beam, this is the first time a spirits brand and major record label have partnered to distribute new music from an "A-list" … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Besides running a month-long late night TV and national cable campaign and a presence on Fandango.com and Movies.com, the automaker also ran an "Iron … Read the whole story
RETAIL
by Sarah Mahoney
While the recession may have taught many women the delicate art of trading down, brand loyalty is alive and kicking in the beauty aisle. … Read the whole story
SPORTS
by Karl Greenberg
The tour, backed by T-Mobile USA, multi-year exclusive auto partner Kia Motors and Sprite, starts in Phoenix on May 1 at the "Cinco De … Read the whole story
FOOD
by Karlene Lukovitz
Nearly two-thirds (63%) of parents of school-age children, and 55% of Americans in general, describe the nutritional quality of local school food as "poor" … Read the whole story
EDUCATION
by Fern Siegel
To help kids understand advertising, the Federal Trade Commission is launching an ad literacy campaign at the game site Admongo.gov. Geared to 8-to-12-year-olds, the … Read the whole story