Marketing Daily
Friday, April 30, 2010
  • ISC Ends Exclusivity At NASCAR Races

    ISC is letting all NASCAR automakers -- Toyota, Chrysler, GM and Ford -- market together at 8 of its 12 race venues. Automakers will … Read the whole story

  • Who Barbecues?

    Top 10 DMAs in which reside adults who barbecued in the last year: 1 Detroit 2 Minneapolis/ St. Paul 3 Denver 4 St. Louis … Read the whole story

  • Focus On More Than Memories

    If properly positioned, the increasing ease and sharing of images can develop a new image for brands -- for those that focus on the … Read the whole story

  • Target, Wegman's Lead Greenpeace Fish Rankings

    Target, which made big news back in January when it announced that it would completely eliminate farm-raised salmon, "shot to the top of the … Read the whole story

  • Captain Morgan Lime Bite Hits TV

    The series of three, 15-second TV spots, all falling under a "Delicious Pours" theme, will be aired in "heavy rotation" during sports programming on … Read the whole story

  • Western Union Effort Urges Cash Gifts For Mom

    Themed "Return the love," the national effort includes partnerships with Grammy Award-winning recording artist Wyclef Jean, and "Queen of Latin Pop" Paulina Rubio. With … Read the whole story

  • Sony Pushes Its Dash Without A Hint Of Flash

    "Sony hasn't had a strong marketing plan for years," John Biggs, editor-in-chief of the gadget blog, tells Marketing Daily. "They make amazing stuff … Read the whole story

  • Lipton Yellow Label Intros 'Inspiration' Theme

    The launch television spot features Lalo Schifrin, a composer, conductor and pianist who has created themes for numerous TV shows, including "Starsky and Hutch" … Read the whole story

  • Déjà Vu: Suzuki Dangles Free Gas In Promo

    "Kizashi is a surprisingly good product for a key segment of the market, but they just need to get the word out and that's … Read the whole story