Marketing Daily
Tuesday, May 4, 2010
  • FOOD
    Kraft Cinema Program Debut Drives Interactivity
    by Karlene Lukovitz

    The deal makes Kraft the first food company to create long-form content for the big screen. It also marks the first U.S. advertising initiative … Read the whole story

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  • COMMENTARY
    Massey Energy Response Was Pitiful
    by Aaron Kwittken

    CEO Don Blankenship squandered an opportunity to earn the respect of his employees and the community by standing with them during this time of … Read the whole story

  • TECHNOLOGY
    Augmented Reality Extends Hotels.com's TV Effort
    by Aaron Baar

    Hotels.com will begin promoting the augmented reality technology through a print advertising campaign aimed at the technical market this week. The company will also … Read the whole story

  • AUTOMOTIVE
    Ford Talks Muscle, Mileage For '11 Mustang
    by Karl Greenberg

    The :30 TV ads also showcase a limited-edition version of the car, the 2011 DUB Edition Mustang, developed by Ford, DUB Magazine and Roush … Read the whole story

  • RETAIL
    Surprise! Sears Launches First Fashion Outlet
    by Sarah Mahoney

    "Sears is experimenting with a clearance format that can be used in outlet malls around the country, if it's successful," Dick Seesel, a retail … Read the whole story

  • AUTOMOTIVE
    Victory Dealers Top Motorcycle Satisfaction Study
    by Karl Greenberg

    Pied Piper says Victory's successes involved improvements in some basic areas of interaction like asking for a prospect's name, asking for the sale, and … Read the whole story