Marketing Daily
Tuesday, May 4, 2010
  • Kraft Cinema Program Debut Drives Interactivity

    The deal makes Kraft the first food company to create long-form content for the big screen. It also marks the first U.S. advertising initiative … Read the whole story

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  • Massey Energy Response Was Pitiful

    CEO Don Blankenship squandered an opportunity to earn the respect of his employees and the community by standing with them during this time of … Read the whole story

  • Augmented Reality Extends Hotels.com's TV Effort

    Hotels.com will begin promoting the augmented reality technology through a print advertising campaign aimed at the technical market this week. The company will also … Read the whole story

  • Ford Talks Muscle, Mileage For '11 Mustang

    The :30 TV ads also showcase a limited-edition version of the car, the 2011 DUB Edition Mustang, developed by Ford, DUB Magazine and Roush … Read the whole story

  • Surprise! Sears Launches First Fashion Outlet

    "Sears is experimenting with a clearance format that can be used in outlet malls around the country, if it's successful," Dick Seesel, a retail … Read the whole story

  • Victory Dealers Top Motorcycle Satisfaction Study

    Pied Piper says Victory's successes involved improvements in some basic areas of interaction like asking for a prospect's name, asking for the sale, and … Read the whole story