"It's a very narrow ruling and doesn't impact the entire licensing business," Oliver Herzfeld, chief legal officer for Beanstalk, a licensing agency based in … Read the whole story

Jack Hollis, VP of Scion, tells Marketing Daily that the eight-week-long "Unlock the tC Road Trip" is meant to build awareness with a specific … Read the whole story

The decision to invest in a new campaign for the brand, which is also launching four new flavor varieties, was based on the growing … Read the whole story

"With The Hartford topping our ranking for the first time, traditional carriers are clearly beginning to catch up, and even in some cases, surpass … Read the whole story

The campaign comprises radio, point-of-purchase, social media and online videos that posit the brew as "Official Beer of Chet Hammerton." Hammerton, invented by the … Read the whole story

The year-long project now asks Mountain Dew lovers to guide the media-buying process after creating the products and designing the marketing campaign. Through the … Read the whole story