Marketing Daily
Tuesday, May 25, 2010
  • Supreme Court Blanks The NFL, 9 to 0

    "It's a very narrow ruling and doesn't impact the entire licensing business," Oliver Herzfeld, chief legal officer for Beanstalk, a licensing agency based in … Read the whole story

  • What Do Jack Daniels Drinkers Like To Do?

    Percentage of Jack Daniels drinkers more likely than the average American adult to: 1 Use cigarette rolling papers +311 % 2 Smoke cigars +260 … Read the whole story

  • Juneteenth: Opportunity Knocking

    Brands should not lose sight of how important it is to identify and establish a meaningful cultural connection with African American consumers. It is … Read the whole story

  • Toyota's Scion Takes The Kids For A Ride

    Jack Hollis, VP of Scion, tells Marketing Daily that the eight-week-long "Unlock the tC Road Trip" is meant to build awareness with a specific … Read the whole story

  • Kraft Bull's-Eye Urges 'Bold Choice' For BBQ Fans

    The decision to invest in a new campaign for the brand, which is also launching four new flavor varieties, was based on the growing … Read the whole story

  • The Hartford Is Top Auto Insurance Website

    "With The Hartford topping our ranking for the first time, traditional carriers are clearly beginning to catch up, and even in some cases, surpass … Read the whole story

  • Genesee Tries Ironic Touch For Genny Light

    The campaign comprises radio, point-of-purchase, social media and online videos that posit the brew as "Official Beer of Chet Hammerton." Hammerton, invented by the … Read the whole story

  • Mountain Dew Fans Crowdsource Ad Media Buys

    The year-long project now asks Mountain Dew lovers to guide the media-buying process after creating the products and designing the marketing campaign. Through the … Read the whole story