MediaPost Publications - Marketing Daily 06/09/2010

PHARMA
Pfizer CEO Demands Healthcare Innovation
by Karl Greenberg
"Those of us who are boomers, entering a period where we will be drawing the biggest healthcare expenditure, will not put up with this," … Read the whole story
COMMENTARY
PR Is No Substitute For The Truth
by Vanessa Horwell
These are basic, raw reactions on the public's part -- and they are legitimate. No amount of spin will counter them. Read the whole story

AWARDS
Detroit Schools, Leo Burnett Win Grand Effie Award
by Karl Greenberg
"Creatively, it was the engagement here," a judge tells Marketing Daily. "It got people involved. The engagement idea was hard to pull apart; it … Read the whole story
COMMENTARY
Be A Better Event Organizer
by Laura Patterson
A good speaker is not there to make a sales pitch; rather, to educate, entertain, and/or motivate the audience. Read the whole story
COMMENTARY
Hungry To Show Team Support
by Robert Passikoff, Op-Ed Contributor
Nothing says "Go Team" like eating a reasonable facsimile of your favorite team's logo replicated in sugar, starch, and food coloring and melted into … Read the whole story
RESEARCH
Time For New Market Research Paradigm?
by Karlene Lukovitz
Kraft used consumer communities to explore "diet" product concepts. "What they learned was that people didn't want 'diet' foods ... they wanted tasty snacks … Read the whole story
FINANCIAL SERVICES
Genworth Celebrates Parenthood On Facebook
by Tanya Gazdik
The Richmond, Va.-based financial services company has created a new Facebook fan page devoted to the celebration of parenthood. WWW.genworth.com/celebrates invites browsers to share … Read the whole story
RETAIL
Coach Makes Bigger Gains On Smaller Prices
by Sarah Mahoney
The company began the shift last year with the introduction of its Poppy line, Michael Tucci, president of the chain's retail division, explained at … Read the whole story