Marketing Daily
Friday, June 11, 2010
  • Jeep Goes Deep For Grand Cherokee

    The effort is launching with a new spot, via Portland, Ore.-based Wieden+Kennedy, which is handling the launch, though GlobalHue remains AOR. Also new is … Read the whole story

  • Who Buys Allergy Meds?

    Top 10 DMAs in which reside adults who bought allergy medications in the past year: 1 Tulsa, Okla. 2 Austin, Texas 3 Dallas/ Ft. … Read the whole story

  • Online Marketing Budgets: Invest For Success

    Focus on the low-hanging fruit -- the four pillars of online marketing. Read the whole story

  • Study: Kids Influence Family's Use Of Media

    The message is that marketers need to look at kids as more than "just kids" when they introduce a new product. "You have to … Read the whole story

  • KeyBank Offers IPod Touch To New Customers

    "By providing a premium that's out of the ordinary, we have established our credentials that we are a bank that looks at our customer … Read the whole story

  • House Unveils Child Nutrition Legislation

    Like the House bill, the Senate legislation contains an unprecedented agreement between health groups and food and beverage companies to improve the nutritional quality … Read the whole story

  • More Are Cutting Back On Summer Splurges

    "They aren't completely cutting out indulgences, they're just finding other ways to enjoy themselves--'Maybe we can go to Cape Cod instead of Disney Land,' … Read the whole story

  • App Provides Instant Customer Feedback

    The service, which can be accessed either via a phone's web browser or through a downloadable app, uses the phone's location device to give … Read the whole story

  • Denny's Pumps Up Social Media Efforts Amid Troubles

    From a marketing standpoint, it's interesting to note that the company is pushing forward with efforts to enhance its social media outreach, even as … Read the whole story