The effort is launching with a new spot, via Portland, Ore.-based Wieden+Kennedy, which is handling the launch, though GlobalHue remains AOR. Also new is … Read the whole story

The message is that marketers need to look at kids as more than "just kids" when they introduce a new product. "You have to … Read the whole story

"By providing a premium that's out of the ordinary, we have established our credentials that we are a bank that looks at our customer … Read the whole story

Like the House bill, the Senate legislation contains an unprecedented agreement between health groups and food and beverage companies to improve the nutritional quality … Read the whole story

"They aren't completely cutting out indulgences, they're just finding other ways to enjoy themselves--'Maybe we can go to Cape Cod instead of Disney Land,' … Read the whole story

The service, which can be accessed either via a phone's web browser or through a downloadable app, uses the phone's location device to give … Read the whole story

From a marketing standpoint, it's interesting to note that the company is pushing forward with efforts to enhance its social media outreach, even as … Read the whole story