Marketing Daily
Monday, June 14, 2010
  • Burt's Bees, Tom's Top Green Brands: Here's Why

    "In the U.S. especially, consumers are in a wait-and-see mode about the economy, and so they are weighing their green purchases very carefully," says … Read the whole story

  • Crying Over Spilled Coffee

    Does BP's reputation matter to its bottom line? The quick answer is, "No." We can make all the noise we want, but we will … Read the whole story

  • BridgePort Brewing Creates On-Air 'Beervana'

    The spots, initially airing in 60-second versions, are being seen in cable programming (such as "The Colbert Report" and "Mad Men") targeted to the … Read the whole story

  • Motorola Leverages June For Its Motospeak

    Motorola is using June's designation as Safe Driving Month to launch an awareness campaign about hands-free communications while driving. The cornerstone of the "Get … Read the whole story

  • Audi, IPad Offered Peek Into Le Mans Race

    Doug Clark, general manager of social media and marketing for Audi, tells Marketing Daily that the automaker worked with Speed Channel to offer live … Read the whole story

  • Study: Credit Card Act Impacts Ad Spending, Messages

    Credit card reform legislation is impacting not only the revenues of credit card companies, but ad expenditures and messaging, according to a Kantar Media … Read the whole story