Marketing Daily
Monday, June 28, 2010
  • Kia Preps Tour, Facebook Effort for Soul

    The latter involves a mash-up program using the hamsters from the new "This or That" ad campaign and the online gaming page PetVille, where … Read the whole story

  • Eight O'Clock Coffee's N.Y. Promo Celebrates WOM

    On June 28, commuters passing through Grand Central Terminal will have a unique opportunity to put in a good word about the great taste … Read the whole story

  • Who Goes Bowling?

    Top 10 DMAs in which reside adults who went bowling in the last 12 months: 1 Detroit 2 Salt Lake City 3 Chicago 4 … Read the whole story

  • Market Research Should Get Back To Its Roots

    Today's market researchers need to better connect the insight they produce with the impact they create for the business. Read the whole story

  • ANA: Events, Sponsorship Metrics Are Inadequate

    Nearly 8 in 10 respondents said that the need for validated sponsorship/events marketing results has increased in the past two years because of the … Read the whole story

  • Group Urges Mothers To Avoid 'Booby Traps'

    "Everybody likes to have a laugh," says Best for Babes co-founder Bettina Forbes. While many ads promoting breastfeeding take a heavy-handed approach that virtually … Read the whole story

  • Aprilia Vid Mocks Out BMW Table Trick

    An Aprilia RSV4 motorcycle rolls into a dingy garage where a table for six is set on white linen. The bike gets hooked up … Read the whole story