Marketing Daily
Monday, June 28, 2010
  • AUTOMOTIVE
    Kia Preps Tour, Facebook Effort for Soul
    by Karl Greenberg

    The latter involves a mash-up program using the hamsters from the new "This or That" ad campaign and the online gaming page PetVille, where … Read the whole story

  • BEVERAGES
    Eight O'Clock Coffee's N.Y. Promo Celebrates WOM
    by Tanya Gazdik

    On June 28, commuters passing through Grand Central Terminal will have a unique opportunity to put in a good word about the great taste … Read the whole story

  • Who Goes Bowling?
    by

    Top 10 DMAs in which reside adults who went bowling in the last 12 months: 1 Detroit 2 Salt Lake City 3 Chicago 4 … Read the whole story

  • COMMENTARY
    Market Research Should Get Back To Its Roots
    by Bill Alberti, Op-Ed Contributor

    Today's market researchers need to better connect the insight they produce with the impact they create for the business. Read the whole story

  • RESEARCH
    ANA: Events, Sponsorship Metrics Are Inadequate
    by Karlene Lukovitz

    Nearly 8 in 10 respondents said that the need for validated sponsorship/events marketing results has increased in the past two years because of the … Read the whole story

  • CAUSE-RELATED
    Group Urges Mothers To Avoid 'Booby Traps'
    by Aaron Baar

    "Everybody likes to have a laugh," says Best for Babes co-founder Bettina Forbes. While many ads promoting breastfeeding take a heavy-handed approach that virtually … Read the whole story

  • AUTOMOTIVE
    Aprilia Vid Mocks Out BMW Table Trick
    by Karl Greenberg

    An Aprilia RSV4 motorcycle rolls into a dingy garage where a table for six is set on white linen. The bike gets hooked up … Read the whole story