Nissan reps say the iAds will help the company continue to reach early adopters and will also target the 15,000 or so customers who … Read the whole story
Top 10 DMAs in which reside adults who own an inflatable air mattress: 1 Kansas City, Mo./ Kan. 2 Rochester, Minn./ Mason City, Iowa/ … Read the whole story
To help marketers understand how to successfully understand consumer opinion in the social space I have outlined some common myths and best practices to … Read the whole story
John Fleming, who has been with Walmart 10 years, was previously the CMO, best known for bringing on the highly controversial Julie Roehm. Just … Read the whole story
Citing the brand's close relationships with the communities it serves and research from The Hunger Project showing that communities can break the cycle of … Read the whole story
Ford says its involvement with Ironman pays off. The company says that between 2006 and 2008, favorable opinion about the Ford brand grew from … Read the whole story
The effort, from Alloy's AMP Agency and Alloy Digital, kicks off July 6 and runs through Sept. 18. "Give-Back Pack" (www.staplesgivebackpack.com) features country music … Read the whole story
"We know there's a lot of different events and activities," Scarborough's Howard Goldberg says. "What's important when it comes to trying to tie a[n … Read the whole story
Both big-box stories are offering plenty of easy, affordable DIY-projects, and chains like Walmart and Target are making extra-big pushes on patio furniture and … Read the whole story