Marketing Daily
Tuesday, July 6, 2010
  • Nissan Inks Deal With Apple's IAd Platform

    Nissan reps say the iAds will help the company continue to reach early adopters and will also target the 15,000 or so customers who … Read the whole story

  • Who Owns An Inflatable Air Mattress?

    Top 10 DMAs in which reside adults who own an inflatable air mattress: 1 Kansas City, Mo./ Kan. 2 Rochester, Minn./ Mason City, Iowa/ … Read the whole story

  • Sentiment Analysis: Believe Hype, Not Myths

    To help marketers understand how to successfully understand consumer opinion in the social space I have outlined some common myths and best practices to … Read the whole story

  • Top Merchandising Executive Is Out At Walmart

    John Fleming, who has been with Walmart 10 years, was previously the CMO, best known for bringing on the highly controversial Julie Roehm. Just … Read the whole story

  • Burgerville TV: Branding Plus Cause Support

    Citing the brand's close relationships with the communities it serves and research from The Hunger Project showing that communities can break the cycle of … Read the whole story

  • Ford Re-ups Sponsorship Of Ironman For Edge

    Ford says its involvement with Ironman pays off. The company says that between 2006 and 2008, favorable opinion about the Ford brand grew from … Read the whole story

  • Staples Enlists Celebs For Back-To-School

    The effort, from Alloy's AMP Agency and Alloy Digital, kicks off July 6 and runs through Sept. 18. "Give-Back Pack" (www.staplesgivebackpack.com) features country music … Read the whole story

  • Summertime Brings Events To The Forefront

    "We know there's a lot of different events and activities," Scarborough's Howard Goldberg says. "What's important when it comes to trying to tie a[n … Read the whole story

  • Lowe's, Home Depot Push Hard-Working Staycations

    Both big-box stories are offering plenty of easy, affordable DIY-projects, and chains like Walmart and Target are making extra-big pushes on patio furniture and … Read the whole story