MediaPost Publications - Marketing Daily 07/09/2010

RETAIL
Evenflo Vids Inject Humor Into Gen Y Parenting
by Aaron Baar
CMO Chris Craig says the overarching goal is to position the brand as a trusted (and entertaining) source of information, particularly for new parents. … Read the whole story
Who Hates To Borrow Money?
by
Top 10 DMAs in which reside adults who agree somewhat or completely that "Borrowing money makes me feel uncomfortable": 1 Ft. Smith/ Fayetteville/ Springdale/ … Read the whole story

COMMENTARY
Slouching Toward Brand Accountability
by James R. Gregory
The creation of consistent and reliable standards for marketing measurement is the single most important business issue of this decade. Read the whole story
RETAIL
June Sales Not So Hot; Comp-Store Up About 3%
by Sarah Mahoney
One bright spot was teen retailer Abercrombie & Fitch, which says same-store sales gained 9%, with sales at its Hollister unit climbing 7%. (That's … Read the whole story
AUTOMOTIVE
Hyundai's Perry Debuts 'Uncensored' Campaign
by Karl Greenberg
The "Uncensored" effort, running through the summer, is unscripted commentary from people who saw the vehicles at mall tours and will test drive them … Read the whole story
BEVERAGES
Report: Online Beverage Ads Pulled Highest Q1 Interaction
by Karlene Lukovitz
Results of this first of regular, quarterly analytics benchmark reports from Unicast show beverage/spirits ads generating an average interaction rate of 8.62%. Other vertical … Read the whole story
TELECOM
Verizon Sponsors Soccer Final House Parties
by Tanya Gazdik
"The house party fits nicely into Verizon's FiOS marketing plan because its giving potential customers the opportunity to experience FiOS TV and the chance … Read the whole story
AUTOMOTIVE
Chrysler Lets Buyers Return Unwanted Vehicles
by Karl Greenberg
A Chrysler spokesperson says the efforts will be backed with national advertising starting July 12 from each of the four brands. "Each will have … Read the whole story