Marketing Daily
Tuesday, July 13, 2010
  • AUTOMOTIVE
    GM Offers Hands-On Role To 'Vette Buyers
    by Karl Greenberg

    Chevrolet is launching its first TV ad for Corvette in five years. The new spot, which features the ZR1, focuses on ingenuity and craftsmanship … Read the whole story

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  • COMMENTARY
    Gooooaaaal! Marketing Lessons After The Hype
    by Barry Finkelstein

    Even the most ardent soccer novice can admire the sports marketing successes of this global spectacle. Read the whole story

  • ENTERTAINMENT
    Not Just A Fun Place To Stay: 'Y' Rebrands
    by Aaron Baar

    Designing a new brand platform for a 160-year-old organization is no easy task, particularly when that organization is as diverse and well-known as the … Read the whole story

  • RESEARCH
    Innovation, Emerging Markets Are CPGs' Future
    by Karlene Lukovitz

    To achieve sales growth and strong financial performance going forward, consumer product goods companies need to shift away from recessionary strategies and focus hard … Read the whole story

  • RESEARCH
    New Rules Of Mama Marketing: Older, Greener
    by Sarah Mahoney

    The motherhood market is both graying and greening, according to a new report from Experian Marketing Services, and the changes are fairly sweeping. "Of … Read the whole story

  • FINANCIAL SERVICES
    AmEx Touts Small Biz Aids
    by Karl Greenberg

    American Express is launching a new campaign for its Open business suite for small business. The effort features small-business owners at work and includes … Read the whole story