Marketing Daily
Thursday, July 22, 2010
  • AUTOMOTIVE
    Prestone: We're Not Just For Winter Anymore
    by Karl Greenberg

    "We looked at the market landscape and saw that, though we are a seasonal product, we have the same distribution as motor oil," says … Read the whole story

  • RETAIL
    Nielsen: Time To Recommit To Boomers
    by Sarah Mahoney

    "There is practically no segment or category out there where Boomers aren't a significant audience, even across technology, including cell phones and computers. They … Read the whole story

  • Who Owns A Nintendo Wii?
    by

    Top 10 DMAs in which reside adults who own a Nintendo Wii: 1 Philadelphia 2 St. Louis 3 Salt Lake City 4 New York … Read the whole story

  • COMMENTARY
    Can BP Survive As A Brand?
    by James R. Gregory

    The most likely outcome is that BP will become an acquisition target -- preferably by a competitor with a better safety record. Read the whole story

  • FINANCIAL SERVICES
    American Family Renews Entertainment Plan
    by Tanya Gazdik

    A new relationship with WildTangent includes a Latino financial advice microsite and an insurance-focused social simulation game. The program integrates entertainment and education to … Read the whole story

  • RESTAURANTS
    Independent Closings Drive Overall 1% Unit Loss
    by Karlene Lukovitz

    Visits to U.S. restaurants declined by 3% during the year ending in May, compared to a year ago, according to NPD CREST tracking data … Read the whole story

  • TELECOM
    ABI: No Mobile Plan? It's Time To Get One
    by Aaron Baar

    Even the use of more "traditional" advertising is up via mobile devices. According to ABI, 28% of 2010 consumers viewed a commercial while watching … Read the whole story

  • AUTOMOTIVE
    Ford Intros Database Service For Dealers
    by Karl Greenberg

    The division is offering the Targeted Marketing solution to Ford, Lincoln and Mercury dealers for a significant cut in price -- $599 per month, … Read the whole story