Marketing Daily
Thursday, July 22, 2010
  • Prestone: We're Not Just For Winter Anymore

    "We looked at the market landscape and saw that, though we are a seasonal product, we have the same distribution as motor oil," says … Read the whole story

  • Nielsen: Time To Recommit To Boomers

    "There is practically no segment or category out there where Boomers aren't a significant audience, even across technology, including cell phones and computers. They … Read the whole story

  • Who Owns A Nintendo Wii?

    Top 10 DMAs in which reside adults who own a Nintendo Wii: 1 Philadelphia 2 St. Louis 3 Salt Lake City 4 New York … Read the whole story

  • Can BP Survive As A Brand?

    The most likely outcome is that BP will become an acquisition target -- preferably by a competitor with a better safety record. Read the whole story

  • American Family Renews Entertainment Plan

    A new relationship with WildTangent includes a Latino financial advice microsite and an insurance-focused social simulation game. The program integrates entertainment and education to … Read the whole story

  • Independent Closings Drive Overall 1% Unit Loss

    Visits to U.S. restaurants declined by 3% during the year ending in May, compared to a year ago, according to NPD CREST tracking data … Read the whole story

  • ABI: No Mobile Plan? It's Time To Get One

    Even the use of more "traditional" advertising is up via mobile devices. According to ABI, 28% of 2010 consumers viewed a commercial while watching … Read the whole story

  • Ford Intros Database Service For Dealers

    The division is offering the Targeted Marketing solution to Ford, Lincoln and Mercury dealers for a significant cut in price -- $599 per month, … Read the whole story